Does your company deal mainly in rigid product packaging? While rigid packaging used to be preferred over flexible packaging, times have changed and flexible packaging has become more durable and desirable than ever before.
If you’re looking for new ways to appeal to your customers, consider switching to flexible packaging. The investment will pay off in a variety of ways. Here are five of the top reasons you should switch to flexible packaging today.
1. Environmentally Friendly
For those who care about the environment, flexible packaging is a must. When compared to the life cycle of other package formats, flexible packaging is much more environmentally friendly. It has a high product-to-package ratio, is lightweight and easier to transport, and the materials are easier and more efficient to source. Flexible packaging can also extend the shelf life of certain foods. It’s a very sustainable packaging choice that can make a great addition to your company’s efforts to be more green.
2. Smart Packaging for Your Product
When considering the benefits of flexible packaging vs rigid packaging, it’s important to note that flexible packaging is a smart choice fiscally. Flexible packaging is affordable in itself, but it’s also easier to pack more of it into boxes and onto trucks. This means you can save more in shipping costs than you would if you purchased larger, rigid packaging for your products.
Glass packaging may look nice, but it’s very susceptible to damage during transport and once it’s in the hands of customers. A jar of pickles breaks quite easily when dropped on a hard grocery store floor, and a can of vegetables can become dented and irreparably damaged from a similar fall. Flexible packaging, on the other hand, is durable and won’t break if it’s dropped. If you want to minimize waste from broken product packaging, flexible packaging is the way to go.
4. Reduced Spoilage
Quality potato chip packaging and other types of flexible packaging are made to reduce spoilage by protecting their contents. These packages offer very good protection from oxygen, heat, odors, and light. Protecting from these elements keeps the product inside fresh and results in less food waste.
It’s no secret that bulky products are harder to carry around, while smart flexible packaging is very easy to carry. If you want to make your products more convenient for your shoppers to carry and buy, opt for flexible packaging.
Flexible packaging is also easier to open on the go than rigid packaging, which is why consumers prefer to buy snacks in flexible packaging. Flexible packaging with resealable zippers and other reclose options are also very convenient for consumers and can help keep the food inside fresh even after it’s been opened. When you make your products more convenient for consumers to buy, you increase your profits (which is the goal of every business owner).
These are all great reasons to at least consider switching from your current rigid packaging to flexible packaging. For more information about the different flexible packaging sizing, pricing and design options, get in touch with a trusted flexible packaging company today.